Marketing Manager

Purpose of the role

The Vyepti product manager is responsible for launch preparation and laying the foundations for a successful launch of Vyepti in China. Based in Beijing, the role shapes brand strategy, and market development plans to ensure timely, compliant, and sustainable patient access from launch onwards. The role sits at the intersection of marketing, ensuring a strong, compliant, and patient-centric approach across the full product lifecycle.

Key responsibilities

Brand and marketing leadership

• Brand and marketing leadership (pre-launch focus)
• Lead pre-launch brand strategy development for Vyepti in line with global guidance and China-specific market needs.
• Translate scientific and clinical data into clear, compelling, and compliant value propositions tailored to the Chinese healthcare environment.
• Develop the pre-launch brand plan, including strategic objectives, key milestones, KPIs, and budget planning.
• Drive development of core brand elements, positioning, and messaging to ensure launch readiness.
• Oversee creation of promotional and non-promotional materials, ensuring full compliance with local regulatory and legal requirements.

Market development and growth

• Lead pre-launch market development initiatives to build disease awareness, identify unmet needs, and prepare the market for Vyepti.
• Map patient pathways, treatment paradigms, and key stakeholders within the migraine landscape in China.
• Use primary and secondary market research to inform launch strategy, segmentation, and prioritization.
• Track competitor activity and evolving standards of care, translating insights into launch-critical actions.

Support market access and reimbursement

• Support market access activities for Vyepti in China by closely collaborating with the government affairs team.
• Work cross-functionally with market access, medical, and key account management colleagues to align brand strategy with access needs and evidence requirements.
• Support hospital access preparation in close collaboration with the KA team, including understanding hospital listing requirements, decision-making processes, and key stakeholders.
• Contribute to the development and localization of value narratives, hospital-facing materials, and internal tools, working with the KA team to support hospital inclusion and launch readiness.

Cross-functional collaboration

• Act as the central point of coordination between sales, medical, government affairs, key account management, regulatory, and global teams.
• Support sales force readiness through clear positioning, training materials, and ongoing performance dialogue.
• Work closely with medical colleagues to ensure scientific accuracy and meaningful engagement with healthcare professionals.

Qualifications and experience

• University degree in life sciences, pharmacy, medicine, business, or a related field.
• Solid experience in pharmaceutical or biotech marketing, preferably in specialty care, neurology, or hospital-based products.
• Demonstrated experience supporting market access or reimbursement activities in China, including exposure to NRDL, provincial, and hospital access processes (e.g. hospital listing, formulary inclusion, and internal decision pathways).
• Proven involvement in pre-launch or launch-phase projects, with strong market development capabilities.
• Good understanding of the pharmaceutical marketing mix and omnichannel engagement in the Chinese market.

Skills and competencies

• Strong strategic thinking combined with practical execution skills.
• Ability to turn complex data into clear, impactful messages.
• Collaborative mindset with the ability to influence across functions.
• Analytical and insight-driven, with confidence using data to guide decisions.
• Clear, engaging communicator with strong presentation and storytelling skills.