Senior New Product Planning Manager, Rare Disease
Requisition ID:
7499
Location:
Beijing, N/A, CN
New product planning (50%)
- Support the development and execution of comprehensive pre-launch strategies for key rare disease assets, including:
- Data generation plans to support evidence-based decisions.
- Patient journey mapping to inform early commercial shaping.
- Responsible for commercial assessment of target assets (e.g., Bexi, Amlenetug), develop business cases including market understanding/pricing strategy/revenue forecast/P&L for target asset
- Collaborate closely with global NPP team to influence portfolio decisions and ensure China’s market needs are reflected in global development plans.
Business development (30%)
- Conduct strategic and financial analysis to guide BD decisions, including in-licensing pipeline opportunities, commercial co-promotion, and international collaborations.
- Screen and assess external opportunities that align with Lundbeck China’s strategic priorities and growth ambitions.
Competitive Intelligence (10%)
- Responsible for competitor tracking, collecting relevant competitor intelligence from external and internal sources and providing competition updates on key product areas for marketed and pipeline products
- Proactively and on an ad-hoc basis, execute market and product analyses on all promoted brands to provide current market status as well as identifying new market insights
- Identify and evaluate market opportunities & revenue potential for Lu CN future growth
Ad hoc projects and support (10%)
REQUIREMENT
- Master’s degree in medical, Pharmacy, Business, Management or Economics, or related field.
- Minimum 3 years relevant pharma industry experience in New product planning, Business development, or Portfolio Strategy
- OR 3+ years management consulting experience with relevant projects in pharmaceutical industry
- Experience with rare disease assets experience is a plus must?
- Experience with strategy development and commercial excellence area is an advantage
- Medical Affairs or Sales experience is a plus
- Overseas experience is a plus
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.