Senior Director Caregiver Marketing

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Bexicaserin is an investigational therapy that has not been approved by the Food and Drug Administration (FDA) for use in Developmental and Epileptic Encephalopathies (DEEs) or any indication.  Additional research and information are needed to fully evaluate its safety and efficacy.

The Senior Director, Caregiver Marketing will play a critical leadership role in preparing Lundbeck's Rare Epilepsy portfolio for launch, with an initial focus on bexicaserin.

Caregivers are central to the DEE treatment journey, often serving as the primary information seeker, care navigator and advocate for their loved one. This leader will develop a deep understanding of caregiver needs and behaviors and translate those insights into strategies that increase awareness, help caregivers recognize unmet needs and motivate informed conversations with healthcare providers.

The Senior Director will also lead the Rare Epilepsy commercial strategy for AI-mediated information discovery, including the growing role of large language models (LLMs) in how caregivers find and understand health information. Success will require strong cross-functional leadership across Analytics and Customer Experience, Medical Affairs, Corporate Communications, Global, Patient Advocacy, Patient Services and other partners to create a connected caregiver experience and coherent content and context strategy.

ESSENTIAL FUNCTIONS

Caregiver Awareness, Activation & Launch

• Lead the U.S. caregiver marketing strategy, with particular accountability for building awareness and driving activation in preparation for and following launch.
• Develop a deep understanding of the DEE caregiver journey, including unmet needs, treatment goals, barriers, information needs and the role caregivers play in treatment decisions and care navigation.
• Translate caregiver insights into behavioral objectives, disease education, positioning, messaging and integrated marketing strategies.
• Develop strategies that help caregivers recognize unmet needs, understand evolving treatment possibilities and engage healthcare teams in informed conversations about treatment goals and options.
• Establish measures of caregiver awareness, engagement and activation and use performance insights to evolve strategy and investment.

Integrated Brand & Caregiver Experience

• Partner with the Vice President of Rare Epilepsy Marketing and Senior Director, HCP & Payer Marketing to shape the integrated U.S. brand strategy, positioning and launch plan.
• Partner with Patient Advocacy to ensure strategy reflects an authentic understanding of the rare epilepsy community while maintaining appropriate functional boundaries.
• Partner closely with Patient Services to create a connected caregiver experience from awareness and activation through treatment access, onboarding and ongoing support, using caregiver insights to inform both marketing and service design.
• Serve as the strategic marketing lead for caregiver engagement, partnering closely with ACE to translate customer strategy into integrated omnichannel execution across digital, media, CRM and emerging channels.
• Create alignment across Medical Affairs, Corporate Communications, Global, Market Access, ACE and other partners around critical caregiver and launch priorities.

AI-Mediated Discovery & Information Ecosystem

• Lead the Rare Epilepsy commercial strategy for how LLMs and other AI-enabled platforms are changing the way caregivers discover, understand and evaluate information about DEEs and treatment options.
• Serve as the commercial integrator across Corporate Communications, Medical Affairs, Global, ACE, Patient Advocacy, HCP & Payer Marketing and other partners to establish shared priorities for AI-mediated information discovery.
• Develop, with cross-functional partners, an integrated content and context strategy designed for both human and AI-mediated discovery.
• Partner with ACE to understand how DEEs, treatment options and, when appropriate, bexicaserin are discovered and represented across search, LLMs and other emerging information environments, translating learnings into cross-functional content and discoverability priorities.

Business & People Leadership

• Own the caregiver marketing plan and budget within the broader Rare Epilepsy brand plan, prioritizing investments based on launch objectives and measurable impact.
• Demonstrate strong cross-functional leadership and the ability to create alignment and drive decisions across a complex organization without direct authority.
• Build caregiver marketing capabilities for launch and future Rare Epilepsy portfolio growth and lead and develop direct reports as the team grows.

REQUIRED EDUCATION, BACKGROUND AND EXPERIENCE

• Accredited bachelor's degree
• 10+ years of biopharmaceutical commercial experience, including significant marketing experience.
• 8+ years of brand, consumer, caregiver or customer marketing experience.
• Previous people leadership/management experience.
• Demonstrated experience developing marketing strategies that drive awareness and activation, including product launch or significant pre-launch commercialization experience.
• Experience translating deep customer insights into behavioral objectives, marketing strategy and integrated plans.
• Experience successfully partnering with specialized omnichannel, analytics and technology teams to translate business strategy into execution.
• Strong understanding of modern digital, social, and omnichannel marketing and how customers discover, evaluate and act on information across digital, search, social and emerging channels.
• Demonstrated ability to lead, influence, and execute complex cross-functional initiatives spanning Commercial, Medical, Communications, Patient Services, digital/analytics and other functions.
• Strong analytical, communication, relationship management and executive presentation skills.
• Enterprise mindset focused on delivering measurable and sustainable business outcomes.
• Strong preference for candidate to be based in Boston, MA area

PREFERRED EDUCATION, EXPERIENCE AND SKILLS

• Rare disease, epilepsy, neurology or other specialty pharmaceutical experience.
• Experience in a caregiver-driven disease where caregivers play a significant role in treatment decisions and care navigation.
• Experience developing disease education and pre-launch market development strategies.
• Working knowledge of generative AI, LLMs and emerging AI-mediated information and search behaviors, with the ability to translate these developments into customer and content strategy.
• Experience developing content, search, discoverability or omnichannel strategies across complex digital information ecosystems.
• Experience partnering with Patient Advocacy and/or Patient Services organizations.
• MBA or other relevant advanced degree preferred.

TRAVEL

• Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required.
• If based remotely, additional travel will be required to Boston, MA, to meet the needs of the role and the business.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $280,000 - $310,000 and eligibility for a 30% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis.  #LI-LM1

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

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