Senior Manager Omnichannel Content Operations

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

The Senior Manager, Omnichannel Content Operations is responsible for establishing and coordinating Lundbeck's enterprise Content Operations process and serving as the main go-to person for Adobe Workfront implementation and execution. This role is accountable for designing, implementing, and continuously improving the operational processes, governance, and workflows that enable efficient, compliant, and scalable omnichannel content creation and deployment.

As the owner of the Content Operations operating model, this individual will establish Workfront as the enterprise system of record for marketing work, ensuring standardized intake, planning, resource management, review, approval, and delivery processes across Omnichannel tactics. The role partners closely with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), Commercial Operations, IT, Analytics, and external agencies to optimize the end-to-end content supply chain.

This position will also play a critical role in advancing Lundbeck's AI-enabled content strategy while identifying opportunities to automate workflows, integrate emerging AI capabilities, and transition from agency-supported execution toward increasingly scalable internal operations.

Success in this role will be measured by the organization's ability to deliver content faster, with greater transparency, improved compliance, and a standardized operating model that supports future omnichannel growth.

ESSENTIAL FUNCTIONS

• Serve as the product owner for Lundbeck US’s centralized content workflow management platform powered by Adobe Workfront – managing platform configuration, enhancements, governance, user adoption, and day-to-day operations to support marketing and content teams.
• Act as a Librarian for Lundbeck’s Enterprise DAM and review the tagging of assets that come into our AEM DAM
• Manage the execution of Lundbeck's end-to-end Content Operations process, including marketing intake, work planning, resource management, creative workflows, MLR submissions, approvals, and omnichannel content delivery.
• Partner with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), and Commercial Operations to improve workflow efficiency, standardize processes, resolve operational issues, and ensure timely delivery of content.
• Support the implementation of AI and workflow automation initiatives by identifying process improvement opportunities, documenting business requirements, testing new capabilities, and driving user adoption.
• Develop and maintain Content Operations documentation, including SOPs, workflow diagrams, intake processes, governance standards, templates, and training materials to support consistent execution across teams.
• Coordinate day-to-day activities with agency, technology, and implementation partners, tracking deliverables, managing issues and risks, supporting work-order governance, and ensuring projects are delivered on time and within scope.
• Monitor operational performance through dashboards and KPIs, reporting on content cycle times, workload, platform adoption, MLR turnaround, workflow bottlenecks, and opportunities for continuous improvement.
• Collaborate with cross-functional business and technology teams to gather requirements, support platform integrations, troubleshoot operational challenges, and ensure alignment across the marketing technology ecosystem.
• Support the Director, Veeva Platforms, Director, Martech solutioing and Senior Director, Omnichannel Customer Analytics in building and executing the Content Operations roadmap, internalizing content AI capabilities and implementing new capabilities across Adobe Workfront, Veeva Vault PromoMats, Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and other enterprise marketing platforms

REQUIRED EDUCATION, EXPERIENCE, AND SKILLS

• Bachelor's degree in Marketing, Business, Information Systems, Communications, Technology, or a related discipline.
• 5+ years of experience in Content Operations, Marketing Operations, Content Supply Chain, Digital Operations, or Marketing Technology, or Project Management
• Demonstrated experience serving as Product Owner or Business Owner for Adobe Workfront or comparable enterprise work management platforms.
• Experience designing enterprise workflow solutions and business operating models.
• Strong understanding of content supply chain principles and marketing operations.
• Experience supporting Medical, Legal & Regulatory (MLR) review workflows within regulated industries.
• Experience working with Veeva Vault PromoMats or comparable regulatory review platforms.
• Experience leading cross-functional operational transformation initiatives.
• Strong stakeholder management skills across business and technology organizations.
• Demonstrated ability to influence without direct authority within matrixed organizations.
• Excellent communication, facilitation, analytical, and organizational skills.
• Strong business process improvement and change management experience.
• Ability to translate complex operational challenges into scalable business solutions.

PREFERRED EDUCATION, EXPERIENCE, AND SKILLS

• Experience with Adobe Experience Cloud technologies including Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and Adobe Express.
• Experience implementing enterprise work management or project portfolio management platforms.
• Experience with AI-enabled content creation, workflow automation, and intelligent process orchestration.
• Understanding of modular content strategies and digital asset management.
• Experience managing enterprise technology implementation partners.
• Pharmaceutical or life sciences marketing operations experience.
• Knowledge of enterprise metadata, taxonomy, and content governance best practices.
• Excellent oral and written communication skills, including the ability to simplify complex topics for diverse audiences.
• Strong interpersonal and collaboration skills with the ability to work in matrixed organizations and manage stakeholder expectations.
• A critical thinker and problem solver who is innovative, detail‑oriented, proactive, and thrives in a fast-paced, rapidly evolving environment.

TRAVEL

Willingness to travel up to 20% domestically; international travel may be required.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $155,000 - $180,000 and eligibility for a 15% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan.  Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis. 

Why Lundbeck

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.