Senior Director, Global Strategic Brand & Launch Lead, Neuro-rare

Senior Director, Global Strategic Brand & Launch Lead, Neuro-rare

[Location: Copenhagen/Zurich]

This is a newly created role to create the foundation for the Neuro-rare business, aiming to improve key outcomes, value to society, and contribute to Lundbeck’s leadership in the respective therapeutic areas for assets. Overall scope is to provide key strategic support to VP NR in driving innovation and align strategies, ensuring that the assets progress toward the markets with a cohesive and compelling value proposition that best meets the needs of patients and HCPs.

Your new role

The Global Strategy Brand & Launch Lead for Neuro-rare (assets in related targeted indications such as DEEs, MSA or any other) is pivotal in shaping the strategic direction and successful launch of innovative treatments for patients in the intended neuro-rare indication:

• This role aims to integrate cross-functional insights and broad stakeholder perspectives to ensure the development of differentiated products that meet high unmet medical needs.

• By driving comprehensive pre-launch strategies and promoting collaboration among internal and external stakeholders, the candidate will enhance the designated asset’s competitive advantage and contribute to the overall success of the Neuro-rare disease Franchise.

Overall Scope:

Strategic Development and Insight Generation

The Global Asset Pre-Launch Strategy Lead is responsible for leading the formulation of launch roadmap   for the targeted Neuro-rare indication. This involves developing robust launch brand and customer engagement plans informed by market research, scientific data, and both internal and external stakeholder interactions. Furthermore, the candidate will drive the creation of compelling communication strategies by establishing aligned key messages and communication plans and tactics through the asset launch sequencing.

Collaboration and Relationship Management

In addition, the role includes leading strategic initiatives and digital projects to ensure alignment with the global asset strategy. The lead will also utilize market and customer insights to inform strategic decisions and collaborate with R&D on target product profiles. Establishing and maintaining strong relationships with affiliate stakeholders (US/EIO) is essential for the successful execution of the global asset strategy. The lead will cultivate collaboration with internal stakeholders, Affiliates, partners, and agencies to ensure diverse perspectives are incorporated into decision-making processes.

Performance Evaluation and Professional Growth

The role requires effectively leading meetings, prioritizing responsibilities, and managing agency and internal processes. Evaluating product performance and business opportunities using KPIs and digital monitoring tools is a key aspect of this position, along with engaging in continuous professional development and seeking opportunities to enhance expertise in the area.

Overall Cross-Functional Brand Team Responsibilities:

1. Asset Pre-launch Strategy Development: Set vision for the brand and develop pre-launch strategies and tactics throughout phase III, early access, launch positioning, and Global registrations.

2. Cross-functional Brand Team Leadership: Lead the cross-functional Brand Team to steer key development functions and product teams [Clinical/Regulatory/Medical/Market access/HEOR/GNAS] to deliver the target value profile.

3. Brand Planning: Formulate a 3-year brand plan with a compelling value proposition, including the key components of strategy and tactics for successful rare disease launch.

4. Pre-commercialization readiness: Assess key elements of go-to-market based on target customer concentration and potential, points of intervention in the disease and treatment management decisions and create corresponding omnichannel customer engagement activity plan to meet educational and brand launch objectives.

5. Business Planning: Oversee cross-functional tactical resource allocation in the mid-term plan, formulate sales forecasting, and meet budget.

6. Stakeholder Engagement: Guide relevant team members and functions to identify community needs, opportunities for co-creation of relevant patient support and other advocacy and educational programs to integrate the voice of patients.

7. Launch Excellence: Ensure launch readiness plan is developed and validated against critical launch milestones, metrics, and decision-gates.

8. Value Maximization: Assess lifecycle management opportunities related to indications, geographies, and formulations.

9. Rare Disease Thought Leadership: Provide insights and strategies to implement commercial go-to-market model and mindset for rare disease launches.

What you bring to the team

Leadership:

• Lead the cross-functional brand team through strategic planning and execution.

• Provide direction and motivation to team members, creating a collaborative work environment.

• Ensure accountability within the team for achieving business objectives and adherence to timelines.

• Drives effective communication with the leadership team for informing, recommending, and driving decision-making.

Interactions & Collaboration:

• Collaborate with affiliates, partners, and internal stakeholders to ensure alignment on strategies & messages through a co-creation approach.

• Communicate effectively with healthcare professionals, decision-makers, and patient advocacy groups.

• Promote dialogue with key experts and health system policy and decision makers.

Industry & TA Experience:

• 10-15 years of experience in the pharmaceutical or biotechnology industry.

• Proven track record in product or sales management, brand strategy, or marketing roles, particularly within the rare disease or neurology space.

Product Development Knowledge:

• Experience in overseeing R&D processes, clinical trials, and understanding regulatory requirements specific to drug development and launch.

• Familiarity with market access strategies and payer engagement in the context of launching new therapeutics.

Education:

• Master’s degree in a relevant field such as life sciences, pharmacy, or business

• Advanced degrees (MBA, Ph.D., or relevant master’s degree) are preferred, particularly in areas related to healthcare, pharmaceuticals, or business administration.

Our promise to you  

Lundbeck offers an inspiring workplace and innovative culture, where our curiosity, accountability and adaptability enable us to transform lives. We want to go faster and further on addressing the big unmet needs of people living with brain disorders. We offer rewarding careers with a mix of exciting tasks and development opportunities that are balanced with initiatives focused on your well-being.

We need every brain in the game, and at Lundbeck, we are committed to building a workforce that is as diverse as the people we serve. Read more about our commitment at www.lundbeck.com/global/about-us/our-commitment/diversity-and-inclusion

Apply now

Can you see yourself in this role? We want to hear from you. Does this sound like your dream job, but you’re not sure if you meet all the requirements? We still want to hear from you!

Upload your CV and include a few lines about your motivation for applying. We ask you not to include a photo or personal information that does not relate to your professional experience.

Applications must be received by May 30, 2025.

Learn more about us at www.lundbeck.com, LinkedIn or Instagram (@h_lundbeck).

#EveryBrainInTheGame

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