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Associate Director, Marketing- Northera

Requisition ID:  126

Deerfield, Illinois, US

Date:  Jan 28, 2019

At Lundbeck, we believe life is too precious to be interrupted by brain disorders. Lundbeck is uncompromisingly committed to the research, development and delivery of targeted therapies for people living with significant psychiatric and neurological disorders. We pursue imaginative solutions, driven by passionate people committed to do the right thing for our patients, our company and our communities. Lundbeck strives to be a leader in depression, schizophrenia, Alzheimer's disease and Parkinson's disease. 


For Lundbeck, making a meaningful difference for patients is more than an aspiration; it is a commitment that shapes everything we do. Patient advocacy is at the core of who we are and motivates every individual at Lundbeck. Our engagement with the communities we serve grants us better understanding of the needs of patients and their families; and that drives us to develop innovative therapies and impactful programs for patients and caregivers.




The Associate Director, Northera Marketing will be responsible for developing and executing the strategy and tactics for the Northera brand plan. As part of this role, this person will be responsible for leading and coordinating healthcare professional (HCP) and consumer marketing activities.  Key responsibilities include leading brand planning efforts, driving call planning activities and sample strategy, coaching and directing the work of the HCP and consumer marketers, and overseeing the mature brands in the neurology portfolio.  In addition, this person will have responsibility for the overall marketing/brand budget.  The associate director of Northera marketing will be a member of the brand core team (cross-functional team which leads/manages Northera), representing the marketing function.  This person will also oversee the market research activities for the brand and will liaise with the market access team. Driving strategic alignment with cross-functional partners will be an essential part of this role. Strong collaboration and influence skills are necessary as this person strives to drive marketing activity and brand performance with/through cross-functional stakeholders.  Finally, this individual will work with the brand/marketing director to coach and develop the members of the marketing team.




  • Participate in the annual brand planning process, providing deep functional input to form strategic priorities related, but not limited, to:

o   Market research

o   Congress & event participation

o   Product positioning & messaging

o   Promotional strategy

o   Multichannel engagement

  • Develop specific commercial tactics to support the brand strategy
  • Manage communication with field teams & corporate communications
  • Provide regular updates regarding outcomes and/or roadblocks for strategic marketing initiatives
  • Monitor brand performance based on pre-defined metrics and provide weekly reports to core team
  • Proactively engage Brand Team on new learnings, recommendations from the marketing team
  • Manage agencies to develop marketing materials
  • Act as a conduit to marketing functions of brand-related strategic priorities; interface between brand lead and marketing team when there is conflict in priorities
  • For ongoing core team meetings, provide substantiation for any recommendations, bringing in functional subject matter experts, as needed
  • Proactively engage brand lead where needed regarding key marketing decisions


People Leadership

  • Lead direct reports to strategic and operational excellence by ensuring coordination across the teams and maximizing results for the brand
  • Help team members prioritize initiatives and activity
  • Ensure all direct reports have an IDP and assists in helping team pursue their development and career goals; coaches and develops members of the marketing team


Marketing Strategy

  • Collaboratively leads development of brand strategies by utilizing sound marketing principles and available market research
  • Proactively considers and identifies new strategies, tactics and vendors to challenge the team’s thinking and raise the level of performance
  • Establish strong strategic relationships with KOLs and advocacy organizations to understand the best way to communicate the value of our brands
  • Works collaboratively with direct reports, brand leadership, and finance to build and manage the overall brand budget


Marketing Execution

  • Work closely together with brand leadership to plan and execute the strategic planning process
  • Coaches team to establish ways to measure impact, reports results, and adjust plans accordingly
  • Work closely with sales and brand leadership to monitor the progress of the brands and adjust appropriately, when necessary, to increase revenue and achieve overall brand success
  • Develop and execute HCP and consumer strategies and tactics (including sales force materials, non-personal promotional materials, digital/social/media strategies, advocacy activities, etc.)
  • Oversee development of strategies for key conventions/conferences/meetings
  • Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory process


Cross-Functional Collaboration and Influence

  • Effective implementation of promotional materials and programs by providing appropriate direction to sales training and the sales organization
  • Collaborates directly with brand and sales leadership, and other cross-functional groups to communicate brand strategies and ensure that all groups are aligned with the brand objectives and are consistently monitoring the progress of brand performance
  • Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, obtain concept buy-in before developing a new initiative, and working collaboratively to successfully launch initiatives



  • Accredited Bachelor’s degree
  • 8+ years sales, marketing or other relevant commercial experience
  • 5+ years pharmaceutical/medical/healthcare product brand marketing
  • People leadership experience with direct reports in marketing, sales, or a related commercial function
  • Excellent communication, presentation, and interpersonal skills
  • Able to influence colleagues and external partners/stakeholders, and build consensus
  • Able to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
  • Strong scientific/medical aptitude and experience
  • Experience in the development and execution of marketing promotional tactics
  • Able to work as a leader of teams and as an individual contributor simultaneously
  • Strong understanding of the rules/regulations in pharmaceuticals, and working with OPDP and the FDA
  • Able to partner with others in the creation and management of a brand budget
  • Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint



  • Accredited MBA or Master’s Degree
  • Experience and knowledge of neurology and the Parkinson’s and/or cardiology market
  • Rare disease/orphan drug experience
  • Pharmaceutical sales and/or sales management experience
  • Experience working with market access, HUB services, and specialty pharmacies
  • Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities



  •  Willingness/Ability to travel approximately 30% domestically. International travel may be required.


Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site and connect with us on Twitter at @Lundbeck and via LinkedIn.