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Product Manager - Psychiatry

 
Requisition ID:  872
Location: 

Deerfield, Illinois, US

Date: 
 

At Lundbeck, we are tirelessly dedicated to restoring brain health so every person can be their best. Headquartered in Copenhagen with a U.S. home office in Deerfield, Ill., Lundbeck is the only global pharmaceutical company focused solely on brain diseases. Our legacy in neuroscience goes back seven decades and we have a long heritage of innovation. Lundbeck has developed and commercialized some of the world’s most widely prescribed therapies for psychiatric and neurological disorders. Today, we remain uncompromisingly committed to improving the quality of life for people impacted by brain disorders. Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep and productive pipeline, and we continue to bring forward symptomatic therapies to help people live better lives, while simultaneously pursuing disease-modifying treatments.

SUMMARY

This person will be responsible for executing Promotional Medical Education (PME) marketing activities across both MDD and schizophrenia indications.  Through collaboration with an alliance partner, this individual will lead Peer-to-Peer activities including content strategy and development, speaker bureau management, congress strategy, and KOL engagement, ensuring all are in alignment with brand strategy.  This person keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and profit goals.  This individual effectively executes PME initiatives/resources through influencing Lundbeck cross functional partners and alliance colleagues.  This individual proactively engages cross-functional stakeholders in Medical, Sales, and the Sales Leadership.  Additional responsibilities include management of HCP Non-Personal Promotion (NPP) activities and Competitive Intelligence. 

 

ESSENTIAL FUNCTIONS:

 

Marketing Strategy

  • Contributes to development of brand strategy to drive brand performance by utilizing sound marketing principles, analytics, and available market research.  Ensures PME & NPP needs are represented during tactical planning.
  • Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue/profit and achieve overall brand success
  • Proactively considers/identifies new strategies, tactics and vendors to challenge the team’s thinking and raise the level of performance
  • Partners with agencies to develop promotional materials/initiatives

 

Marketing Execution

  • Leads development and implementation of PME promotional materials to continue brand growth
  • Coordinates across functions, ensuring high level of peer-to-peer programming, congress, and NPP execution
  • Drives development of peer-to-peer content and coordinates with Sales Strategies Lead to ensure all content alignment across brand functions
  • Ensure resources, including peer-to-peer budget, congress product theatres, congress booths, and HCP NPP materials, are optimally deployed/executed
  • Functions as the primary brand team liaison with KOLs and coordinates KOL meetings for brand at congresses
  • Functions as the primary marketing liaison with Field Medical
  • For all initiatives, whenever possible and appropriate, establishes ways to measure impact, reports results, and adjusts plans accordingly
  • Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process
  • Manages day-to-day brand budget for PME and NPP activities

 

Cross-Functional Collaboration and Influence

  • Partners closely with Lundbeck cross-functional team and alliance partner to develop PME & NPP strategy, messaging, and tactics
  • Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
  • Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary
  • Implements promotional materials and programs by providing appropriate direction to Sales Leadership

 

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

  • Accredited Bachelor’s degree
  • 5+ years sales, marketing or other relevant commercial experience
  • 2+ years pharmaceutical, medical device, biotech or healthcare brand marketing, training, sales or other commercial experience
  • Demonstrated ability to work with cross-functional teams
  • Demonstrated ability to build relationships, and influence without authority
  • Excellent communication and presentation skills
  • Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint

 

PREFERRED EDUCATION, EXPERIENCE AND SKILLS:

  • MBA or master’s degree
  • Experience selling or marketing mental health products to psychiatrists and PCPs
  • Experience selling or marketing Atypical Antipsychotics
  • Experience in development and execution of marketing promotional tactics
  • Experience managing third-party vendors/agencies, keeping them on-time, in budget and ensuring that their activities are aligned with brand strategy
  • Experience working with alliance partners
  • Budget management experience
  • Experience and knowledge of US marketing
  • Knowledge of OPDP and FDA regulations associated with promotion and industry-supported scientific education activities
  • Field sales experience 

 

TRAVEL

  • Willingness to travel approximately 30% of the time domestically. International travel may be required.

 

 

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employement opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify. 

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind.
Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com and connect with us on Twitter at @Lundbeck and via LinkedIn.