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Senior Manager, Payer Marketing

 
Requisition ID:  794
Location: 

Deerfield, Illinois, US

Date: 
 

At Lundbeck, we are tirelessly dedicated to restoring brain health so every person can be their best. Headquartered in Copenhagen with a U.S. home office in Deerfield, Ill., Lundbeck is the only global pharmaceutical company focused solely on brain diseases. Our legacy in neuroscience goes back seven decades and we have a long heritage of innovation. Lundbeck has developed and commercialized some of the world’s most widely prescribed therapies for psychiatric and neurological disorders. Today, we remain uncompromisingly committed to improving the quality of life for people impacted by brain disorders. Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep and productive pipeline, and we continue to bring forward symptomatic therapies to help people live better lives, while simultaneously pursuing disease-modifying treatments.

 

The Senior Manager, Payer Marketing, will be responsible for the development and implementation of key payer strategies and initiatives that are focused on securing access for Eptinezumab with both commercial and government payers in the US.  This person will be responsible for managing and supporting cross functional efforts around the creation of the payer value proposition, associated pharmacoeconomic and promotional tactics, training account and field-based market access staff, facilitating vendor contracts and overseeing the payer marketing project budget.  These efforts will include a need to coordinate cross functionally with the US Marketing, Medical Affairs, Health Economics Outcomes Research (HEOR), Regulatory, Legal, and Training. This individual will identify the need for payer market research and be able to synthesize actionable business critical insights to develop and optimally execute the payer strategy and tactics. He/she will represent the promotional review process for key managed market tactics and programs and ensure alignment with overall market access and commercial strategy.

 

ESSENTIAL FUNCTIONS:

  • In collaboration with Brand Marketing, develop and execute U.S. market access strategies which includes identification of key market issues and opportunities, critical success factors, key tactical programs, payer product positioning and messaging and metric development.
  • Builds strong working relationships internally with Brand Marketing, Sales, and other cross functional groups to accomplish team goals and support brand objectives.
  • Demonstrates working knowledge of payer dynamics, medical and pharmacy benefit designs, and its implications for physician and patient product adoption.
  • Supports execution of marketing strategy by ensuring all activities are aligned with and executed in accordance with the larger strategic plan, and guides team on interpreting channel/brand marketing strategy into managed markets objectives and priorities.
  • Help to guide and shape brand strategic decisions through market research and lessons learned
  • Evidence of strong analytical skills, project planning, and organizational skills required
  • Strong communication leadership and ability to drive influence across stakeholders to align work efforts and ensure outstanding execution
  • Strong understanding of legal and regulatory guidelines, FDA 114 criteria, and other compliance related criteria

 

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

  • Accredited Bachelor’s degree
  • 2+ years of managed markets experience (e.g., commercial, Medicaid, Medicare)
  • 5+ years of experience in Sales, Marketing, Market/Payer Analytics, Marketing Research, or Field Sales support in the pharmaceutical or related industry
  • Able to create and execute managed healthcare strategies, which includes the use of pharmaceutical data sources (Symphony Health, IQVIA, Truven’s, MMIT, HSG, etc.)
  • Proven ability to distill complex information into concise and impactful messages/presentations
  • Strong written and verbal communication skills
  • Proven ability to rollout marketing and training materials
  • Highly collaborative with the ability to build strong relationships and influence without authority

 

PREFERRED EDUCATION, EXPERIENCE AND SKILLS:

  • Experience working with Alliance Partners

 

TRAVEL

  • Willingness/Ability to travel up to 15% domestically. International travel may be required.

 

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employement opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify. 

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind.
Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com and connect with us on Twitter at @Lundbeck and via LinkedIn.