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Senior Market Research Manager

 
Requisition ID:  795
Location: 

Deerfield, Illinois, US

Date: 
 

At Lundbeck, we are tirelessly dedicated to restoring brain health so every person can be their best. Headquartered in Copenhagen with a U.S. home office in Deerfield, Ill., Lundbeck is the only global pharmaceutical company focused solely on brain diseases. Our legacy in neuroscience goes back seven decades and we have a long heritage of innovation. Lundbeck has developed and commercialized some of the world’s most widely prescribed therapies for psychiatric and neurological disorders. Today, we remain uncompromisingly committed to improving the quality of life for people impacted by brain disorders. Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep and productive pipeline, and we continue to bring forward symptomatic therapies to help people live better lives, while simultaneously pursuing disease-modifying treatments.

SUMMARY

The Senior Market Research Manager will be responsible for the planning, budgeting, direction, decision-making, and execution of all marketing research initiatives in support of the brand commercialization strategy.  This role encompasses all phases of research along the brand’s lifecycle continuum, including launch preparation, tracking, segmentation, positioning, recall, brand equity, and life cycle management assessment.  Additionally, the selected candidate will provide occasional support to other brands if/when necessary and will be called on to lead non-branded research efforts and business development research when needed.

 

ESSENTIAL FUNCTIONS

  • Provides thought leadership and subject matter expertise in market research to Lundbeck.
  • Works closely with Marketing and Sales leadership to proactively lead the development of market research plans/projects that are aligned with business goals and strategies.
  • Collaborates with peers in the Business Insights group to bring primary research findings and secondary data analyses together.
  • Leads the entire market research process, including research design, sampling strategy, data collection, data analysis plan, providing key learnings and making recommendations aligned to business objectives.
  • Provides research such as conjoint, payer insights, pricing strategy, positioning, and message testing necessary to support business cases for LCM and/or BD opportunities.  
  • Ensures continuous alignment and strategic partnership with Marketing, Sales, and Executive Leadership.
  • Participates in strategic brand planning process each year. Develops and executes market research plans and budgets in support of brand strategy and tactics. Provides feedback during the planning process on appropriate market research projects in alignment of brand strategy.
  • Provides high level of evidence based guidance for Marketing, Sales, Clinical, Forecasting, and Business Development.
  • Manages research vendors from RFP solicitation to selection to relationship maintenance to budgeting.
  • Effectively communicates key research insights to multiple audiences throughout the company.
  • Provides mentoring and coaching to other researchers on the team.
  • Thrives both as an individual contributor as well as a collaborative partner and know when to flex each option.
  • Manages the needs of internal stakeholders.


REQUIRED EDUCATION, EXPERIENCE and SKILLS

  • Accredited Bachelor’s degree 
  • 7+ years qualitative and/or quantitative market research experience
  • 5+ years pharmaceutical, medical device or biotech market research, brand marketing, sales, or other commercial leadership experience
  • Demonstrated ability to influence others and build consensus
  • Experience managing projects to completion
  • Demonstrated relationship development with the ability to work effectively both independently or within a team
  • Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint             


PREFERRED EDUCATION, EXPERIENCE and SKILLS

  • Advanced degree, including MBA, MS, or Pharmacy degree
  • Previous product launch experience
  • CNS research experience within the assigned therapeutic area
  • Knowledge of secondary data sources


TRAVEL

  • Willingness/Ability to travel up to 20%.  International travel may be required.


 

 

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employement opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify. 

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind.
Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com and connect with us on Twitter at @Lundbeck and via LinkedIn.