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Senior Product Manager- Northera

Requisition ID:  133

Deerfield, Illinois, US

Date:  Mar 27, 2019

At Lundbeck, we believe life is too precious to be interrupted by brain disorders. Lundbeck is uncompromisingly committed to the research, development and delivery of targeted therapies for people living with significant psychiatric and neurological disorders. We pursue imaginative solutions, driven by passionate people committed to do the right thing for our patients, our company and our communities. Lundbeck strives to be a leader in depression, schizophrenia, Alzheimer's disease and Parkinson's disease. 


For Lundbeck, making a meaningful difference for patients is more than an aspiration; it is a commitment that shapes everything we do. Patient advocacy is at the core of who we are and motivates every individual at Lundbeck. Our engagement with the communities we serve grants us better understanding of the needs of patients and their families; and that drives us to develop innovative therapies and impactful programs for patients and caregivers.




This candidate is responsible for the development of the consumer brand strategy and corresponding tactics to ensure that annual sales and profit objectives are met or exceeded.  This individual will manage and drive the development and implementation of the consumer tactical plan.  S/he will be accountable for ensuring that the brand team, as well as the cross-functional team, is well-versed on the consumer plan. It will be the responsibility of this individual to drive the branded Northera campaign, as well as the unbranded NOH matters campaign, which includes digital/CRM, media and social efforts.  This individual is also responsible for managing the patient/care partner ambassador program for the brand.




·        Develops and drives the consumer strategy – including the launch and optimization of two campaigns

·        Drives the development of person and non-personal promotional efforts with patients and caregivers – including office-based materials, digital and social efforts, media strategy and execution and customer relationship marketing approach

·        Proactively identifies and considers new strategies and tactics to challenge the team’s thinking and raise the level of performance

·        Develops and refines promotionally-competitive, FDA-compliant patient resources that resonate with patients/care-givers and is tightly aligned to brand strategy

·        Ensures cross-department support of consumer initiatives

·        Identify key performance metrics and develop a measurement plan; identify and execute optimizations to maximize ROI

·        Support innovation of commercial approach through technology, customer insights, field observation and continued education

·        Ensure the consistency and integrity of the brand and brand guidelines in promotional material

·        Ensures that consumer marketing initiatives are delivered on-time and within budget

·        Creates and manages the patient adherence/experience program for the brand

·        Works with market access to ensure that patient experience is considered and represented when working with HUB services and specialty pharmacies

·        Partners with sales to develop the educational materials needed for patient events

·        Liaises with public relations, advocacy and the digital team on key projects

·        Manages a patient working group and a patient ambassador program for the brand

·        Understands OPDP and FDA requirements and promotional guidelines as related to consumer activities




·        Accredited Bachelor’s degree

·        7+ years sales, marketing or other relevant commercial experience

·        2+ years pharmaceutical/medical/healthcare product brand marketing  

·        Able to create and drive consumer brand strategies, inclusive of digital and non-personal promotion

·        Develop, measure and optimize integrated marketing programs --- including patient adherence/support programs

·        Able to interpret and mine market research data and insights to inform business decisions

·        Experience in identifying and measuring critical key performance indicators, and the optimization of media mix to drive ROI and patient engagement

·        Experience managing third-party vendors, delivering projects on-time and within budget

·        Ability to communicate effectively and quickly across multiple brand stakeholders, including both home office and field sales personnel

·        Able to build consensus and influence others

·        Able to build strong relationships

·        Able to co-manage patient working groups and patient advisory meetings

·        Understanding of, and ability to navigate, the medical/legal/regulatory review process

·        Experience in building and managing budgets

·        Excellent communication and presentation skills

·        Proficiency in Microsoft Office products, namely Word, Excel, and PowerPoint



·        MBA or Master’s degree

·        Experience selling or marketing within neurology or cardiology; movement disorders or rare disease experience is preferred

·        Direct to patient marketing experience

·        Adept at managing multiple workstreams



·        Willingness/Ability to travel approximately 25% of the time domestically. Travel will vary based upon projects and meetings.  International travel may be required


Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site and connect with us on Twitter at @Lundbeck and via LinkedIn.