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Senior Product Manager- Trintellix

 
Requisition ID:  218
Location: 

Deerfield, Illinois, US

Date:  Mar 05, 2019
 

At Lundbeck, we believe life is too precious to be interrupted by brain disorders. Lundbeck is uncompromisingly committed to the research, development and delivery of targeted therapies for people living with significant psychiatric and neurological disorders. We pursue imaginative solutions, driven by passionate people committed to do the right thing for our patients, our company and our communities. Lundbeck strives to be a leader in depression, schizophrenia, Alzheimer's disease and Parkinson's disease. 

 

For Lundbeck, making a meaningful difference for patients is more than an aspiration; it is a commitment that shapes everything we do. Patient advocacy is at the core of who we are and motivates every individual at Lundbeck. Our engagement with the communities we serve grants us better understanding of the needs of patients and their families; and that drives us to develop innovative therapies and impactful programs for patients and caregivers.

 

SUMMARY: 

This candidate is responsible for leading the development of the consumer brand strategy and corresponding tactics to ensure that annual sales and profit objectives are met or exceeded.  This individual will lead and drive the development and implementation of the consumer tactical plan.  S/he will be accountable for ensuring that the brand team, as well as the cross-functional team, is well-versed on the consumer plan. The role will be the responsible for driving the branded Trintellix campaign, as well as unbranded disease awareness efforts including digital/CRM, media and social efforts.

 

ESSENTIAL FUNCTIONS:

  • Leads and drives the consumer strategy – including branded and unbranded efforts
  • Leads development of high-impact, multi-channel media campaign; broadcast TV, print and digital tools including SEM, Display, OLTV and social media
  • Proactively identifies and considers new strategies and tactics to challenge the team’s thinking and raise the level of performance
  • Develops and refines promotionally-competitive, FDA-compliant patient resources that resonate with patients/care-givers and is tightly aligned to brand strategy
  • Ensures cross-department support of consumer initiatives
  • Identify key performance metrics and develop a measurement plan; identify and execute optimizations to maximize ROI
  • Support innovation of commercial approach through technology, customer insights, field observation and continued education
  • Ensures the consistency and integrity of the brand and brand guidelines in promotional material
  • Ensures that consumer marketing initiatives are delivered on-time and within budget
  • Creates and manages the patient adherence/experience program for the brand
  • Liaises with public relations, advocacy and the digital team on key projects
  • Understands OPDP and FDA requirements and guidelines around direct-to-consumer promotion to aid in strategy and campaign development

 

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

  • Accredited Bachelor’s degree
  • 7+ years sales, marketing or other relevant commercial experience
  • 2+ years direct-to-consumer promotion (DTC) experience 
  • Able to create and drive consumer brand strategies, inclusive of digital and non-personal promotion
  • Develop, measure and optimize integrated marketing programs --- including patient adherence/support programs
  • Able to interpret and mine market research data and insights to inform business decisions
  • Experience in identifying and measuring critical key performance indicators, and the optimization of media mix to drive ROI and patient engagement
  • Experience managing third-party vendors, delivering projects on-time and within budget
  • Able to build consensus and influence others across multiple brand stakeholders, including Home Office, Alliance Partner, and Field Sales personnel
  • Able to build strong relationships
  • Understanding of, and ability to navigate, the medical/legal/regulatory review process
  • Experience in building and managing budgets
  • Excellent communication and presentation skills
  • Proficiency in Microsoft Office products, namely Word, Excel, and PowerPoint

 

PREFERRED EDUCATION, EXPERIENCE AND SKILLS:

  • MBA or Master’s degree
  • Pharmaceutical marketing and direct-to-consumer promotion (DTC) experience 
  • Experience working in a co-promotion/Alliance structure
  • Experience selling or marketing within psychiatry; depression experience is preferred
  • Adept at managing multiple workstreams

 

TRAVEL

  • Willingness/Ability to travel approximately 35% of the time domestically. Travel will vary based upon projects and meetings.  International travel may be required.

 

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employement opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify. 

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind.
Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com and connect with us on Twitter at @Lundbeck and via LinkedIn.