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Senior Business Insights Analyst

Requisition ID:  416

Deerfield, Illinois, US

Date:  Jul 12, 2019


The Senior Business Insights Analyst provides support across multiple functions within Business Insights, with primary focus on Business Development, Forecasting, and Marketing Analytics. The incumbent’s primary responsibility is to assist in conducting analyses and managing projects which drive value for the organization. In addition, the incumbent will begin to take on some individual management responsibility for select project work. Depending on the needs of the business, this role could be focused within a specific Business Insights function for a set period of time or work across multiple functions simultaneously. The value brought by this role includes business analysis insights which influence decision making and project management to ensure successful execution of key initiatives. The incumbent will provide immediate value to the organization while also gaining experience across multiple functions which positions them well for future growth and development within Lundbeck. The position reports to the Associate Director, Forecasting & Analytics but will work closely with and receive day to day guidance from multiple others across Business Insights.



Business Development

  • Assists in business development assessments
  • Assists in the project management of any active Business Development cases to ensure different stakeholders are providing input and reviewing key information
  • Manages the development and aggregation of commercials cases (e.g., SG&A costs) to contribute to development of business cases
  • Assists in development of stakeholder presentations for US and Global leadership
  • With limited direction;
    • Aggregates research on different disease areas, competitive markets, and patient populations sizes
    • Conducts analysis of various data sources to understand patient sizes, patient flows/ treatment patterns, competitor sales and share trends, etc.
    • Create and manage a repsitory of previous cases (forecasts, costs, etc.) to allow for future use on new cases
    • Track external sources for news related to current or upcoming BD opportunities
    • Communicates with different cross-functional resources to help manage timelines, information, and identify pain points



  • Assists with product forecasts by applying multiple forecast methodologies, including epidemiology based and TRx based modeling, to establish sales forecasts for in-line products as well as business development and life-cycle management opportunities
  • Assists in life cycle management and pipeline assessments/ forecasts
  • Assists in the communication of actual results for in-line products versus forecast
  • Assists in the project management of forecast cycles to ensure key stakeholders are providing input and reviewing key information
  • Assists in development and delivery of stakeholder presentations for US and Global leadership
  • With limited direction;
    • Conducts monthly and quarterly demand and financial performance analysis
    • Completes analyses to define forecast assumptions and inputs
    • Works with and collaborates with the global forecasting team in the development of all U.S. forecasts
    • Partners with brand teams and their internal functions in the development and communication of forecasts


Marketing Analytics

  • Assists in measuring effectiveness of marketing tactics through developing and tracking brand KPIs, measuring ROI of specific tactics, conducting market mix analysis, etc.
  • Assists in allocation of promotional materials such as samples, savings cards, and vouchers
  • With limited direction;
    • Conducts multiple analyses to report brand performance on a weekly, monthly, and/ or quarterly basis
    • Works with Rx and patient data to develop insights for brand management which impact brand decisions such as HCP targeting, patient profile development, design of promotional tactics, etc.
    • Contributes to periodic business reviews to assess brand performance and make decisions on future plans of action
    • Participates in meetings with marketing teams to discuss brand objectives, strategy, tactics, and performance
    • Helps cross-functional partners understand performance reporting and ad hoc analyses



  • Accredited Bachelor’s degree
  • 4+ years of direct industry (pharmaceutical, healthcare, medical) and/ or consulting business experience with quantitative analytics, financial or project management focus OR Master’s Degree in relevant field with 2+ years of direct industry or consulting business experience
  • Strong analytical and problem-solving skills
  • Knowledge of forecasting, descriptive analytics, etc. techniques and best practices
  • Comfort and experience working on cross-functional teams in multi-functional projects/programs
  • Proven ability to work on multiple projects simultaneously, taking initiative and working independently
  • Strong verbal and written communication skills, with an ability to effectively communicate with technical and non-technical subject matter experts
  • Ability to establish detailed timelines and ensure milestones are achieved
  • Strong Microsoft Excel, PowerPoint, and Word skills
  • Ability to operate in a fast-paced environment



  • Pharmaceutical industry experience
  • Knowledge of advanced analytics, statistics, etc. techniques and best practices
  • Knowledge of HCP prescriber level data, anonymized patient longitudinal data, etc.
  • Previous experience with analytical software applications such as SAS, R, etc.



  • Willingness / Ability to travel up to 10% of domestically.  International travel may be required.


Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best. 

An estimated 700 million people worldwide are living with brain diseases and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.

Our approximately 5,000 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing and sales. Our pipeline consists of several late-stage development programs and our products are available in more than 100 countries. Our research center is based in Denmark and our production facilities are located in Denmark, France and Italy. Lundbeck generated revenue of DKK 18.1 billion in 2018 (EUR 2.4 billion; USD 2.8 billion).

For additional information, we encourage you to visit our corporate site and connect with us on Twitter at @Lundbeck and via LinkedIn.