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Senior Product Manager, Rexulti

Requisition ID:  1619

Saint-Laurent, Quebec, CA

Date:  Feb 20, 2021

We are currently looking for a qualified Senior Brand Manager, Rexulti to join the Lundbeck Canada Marketing Alliance team. This position is permanent full-time and located at our Ville Saint-Laurent head-office. The incumbent will report to the Brand Director, Alliance.



Senior Brand Manager, Rexulti


Your Position:

The Senior Brand Manager is responsible for developing and implementing an integrated brand plan supporting the commercialization of the brand in the Canadian market. Because this individual must partner with a cross functional team he/she must demonstrate a high level of collaborative behavior. Because this individual works in partnership with our co promotion partner Otsuka, he/she must demonstrate a high level of collaborative behavior and be comfortable working in a co promote environment.


Brand management (40%)

  • Implement an integrated marketing plan (includes advertising and promotion, direct marketing, sampling, social media, public relations, etc.).
  • Select, brief, monitor and manage suppliers contracted to provide services in order to deliver quality outputs on time and on budget.
  • Effectively communicate the brand strategy to those who are responsible for its execution and inspire motivation and confidence towards the brand plan of action (e.g. sales & training). Be Brand Champion across the organization.
  • Shape the development and assist in the execution of market research activities designed to support and assess marketing initiatives.
  • Effectively manage the approved promotional budget and take responsibility for budget estimates to respect phased spend and deliver on financial commitments.


Brand Monitoring & Tracking: (20%)

  • Determine how brand performance will be monitored (including defining the Marketing dashboard INTU needs and the Brand Reporting needs), track performance and recommend adjustments.
  • Support Brand Director in challenging and adapting the brand investments to meet our strategic objectives by making recommendations based on risks, benefits and ROI.
  • Follow the implementation of cycle promotion with field force(s), analyze feedback, and propose changes and improvements when necessary.


Business Planning (20%)

  • Manage and oversee internal brand planning process (meetings, consultations, strategy sessions, timeline, etc) and ensure that adequate direction is provided to the various functions (eg: sales to support rep territory planning).
  • Analyze and anticipate future trends in disease management and market environment which are likely to impact the performance and potential of the brand.
  • Foster strong working relationships with Global-Regional Teams to contribute to global strategy-tactics, leverage best practices and demonstrate Canada’s leadership.
  • Recommend brand strategy that considers patient journey, buying process, drivers & barriers, competition, SWOT, physician targeting & segmentation, etc.
  • Develop a cohesive tactical plan that addresses the brand’s strategic Critical Success Factors spanning across the functions and optimizing the channel mix (includes advertising and promotion, direct marketing, sampling, continuing health education, market access support, market research, medical activities and public relation activities).
  • Develop short and long term revenue Projections.
  • Life Cycle Management: assess opportunities and develop business case(s) in order to support Brand Director in go-no go decisions and to optimize brand value.


Team leadership (20%)

  • Lead the cross-functional Brand Team and ensure strong & coordinated cross functional work streams.
  • Ensure the strategic integrity of projects and activities.
  • Generate high commitment and enthusiasm towards achievement of brand goals among both Head Office and Field employees.



Position Qualifications:

  • University degree in communication, business and/or life sciences
  • Minimum of five (5) years of experience in Sales and/or Marketing within the Canadian pharmaceutical industry.
  • Knowledge of the CNS market
  • Excellent oral and written and oral communication skills in English and French
  • Strong analytical and strategic thinking skills
  • Strong planning/organizational skills
  • Leadership, driving results and engagement in cross-functional teams
  • Situational Adaptability
  • Ability to manage ambiguity


Working conditions:

Normal office conditions: Yes

vening/Weekend commitments: No

ravel commitments: Yes

% of travel required: 10% - 15%



For further information, please contact the Human Resources Department.


We at Lundbeck are continuously dedicated to promoting a culture that embraces and promotes Diversity and Inclusion. We share an environment where we want all employees to feel included regardless of race, colour, age, gender, religious beliefs, national origin, sexual orientation, disability or any other characteristic protected by applicable law and therefore encourage those with different backgrounds to apply.

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.
Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases – we call this Progress in Mind.
Read more at www.lundbeck.com/global/about-us/progress-in-mind
Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com, and connect with us on Twitter at @Lundbeck and via LinkedIn.