Digital Capability Owner

Capability Owner

We are seeking a digitally savvy Digital Capability & Martech Manager to enforce the advancement of our global digital customer engagement ecosystem and operating model. Positioned at the crossroads of business and IT, this role is pivotal in transforming strategic objectives into scalable digital capabilities, robust governance frameworks, and actionable platform roadmaps. This is your chance to make a meaningful impact and shape the future of our digital landscape.

Your new role

Leveraging your expertise in understanding customer needs, business requirements, and technology, you will play a key role in enabling the Digital Capabilities team to lead, enhance, and expand our digital ecosystem.

Drive the Capability

• Drive your capability strategy and evolve the capability roadmap in alignment with the overall digital capability roadmap and ecosystem.
• Translate commercial and medical engagement strategies into clear, structured business requirements for digital capabilities.
• Monitor trends within your capability and drive thought leadership in your field.  
• Drive requirement workshops and ensure alignment across global functions.
• Establish standardized processes, roles, and governance models.
• Identify capability gaps and lead enablement initiatives across markets.
• Partner with IT on solution design.

Driving Martech Capability Evolutions

Manage business-facing governance and capability development of one of the following areas:

• Campaign orchestration, personalization, lifecycle automation.
• Privacy-first analytics, performance tracking, and data activation.
• Modular content architecture and omnichannel module reuse.
• Webtracking Framework.
• Customer experience.
• CIAM.
• Customer journey automation.

Additionally ensuring that platform capabilities are:

• Scalable and compliant within pharma regulatory environments.
• Configured to enable data-driven engagement.
• Optimized for global-to-local execution models.

 Global Stakeholder Management

• Collaborate with global brand teams, regional leads, medical, legal, compliance, data, and IT.
• Facilitate decision-making in a matrix organization.
• Align global standards with local market needs.
• Communicate complex technical concepts in business language.

Governance & Compliance

• Ensure all digital initiatives comply with pharma regulations, consent frameworks, and data privacy standards (e.g., GDPR).
• Collaborate with legal and compliance to embed governance into ways of working.
• Support documentation and audit readiness for digital platforms.

Your future team

You will be part of the Digital Capabilities Team, a key component of the Global Customer Xperience (GCX) department, based in Valby, Copenhagen.

The Digital Capabilities Team plays a key role in driving Lundbeck’s ability to deliver unique customer experiences. With a strong commitment to supporting our global brands and affiliates worldwide, the team is dedicated to advancing Lundbeck’s digital journey and creating impactful solutions on a global scale.

The culture is characterized by open, honest dialogue where it is safe to challenge and admit something is not working. We operate as one team, aligned on a shared goal and stepping in where it’s needed to make a difference.

The position is based in Copenhagen, Denmark.

What you bring to the team

• 5+ years of experience in Digital Marketing and Martech within pharma or other regulated industries.
• Proven experience working between business and IT functions.
• Proven experience in one or multiple of the following technologies:
  • Salesforce Marketing Cloud or similar Marketing Automation Platforms.
  • Privacy-first analytics solutions such as Piwik PRO or similar.
  • Enterprise CMS platforms.
• Experience working in global, matrixed organizations with multiple senior stakeholders.
• Experience with managing GDPR compliant platforms and marketing consent
• Facilitation and stakeholder management skills.
• Structured, analytical mindset with the ability to balance strategy and execution.
• Business-level English is a must.

Our promise to you  

Lundbeck offers an inspiring workplace and innovative culture, where our curiosity, accountability and adaptability enable us to transform lives. We want to go faster and further on addressing the big unmet needs of people living with brain disorders. We offer rewarding careers with a mix of exciting tasks and development opportunities that are balanced with initiatives focused on your well-being. 

We need every brain in the game, and at Lundbeck, we are committed to building a workforce that is as diverse as the people we serve. Read more about our commitment at www.lundbeck.com/global/about-us/our-commitment/diversity-and-inclusion.

Apply now

Can you see yourself in this role? We want to hear from you. Does this sound like your dream job, but you’re not sure if you meet all the requirements? We still want to hear from you! 

Upload your CV and include a few lines about your motivation for applying. We ask you not to include a photo or personal information that does not relate to your professional experience.

If you have questions, please contact Christian Tommerup, Global Product Owner at CHMM@lundbeck.com.

Applications must be received by 13th of May 2026.

Learn more about us at www.lundbeck.com, LinkedIn or Instagram (@h_lundbeck).

#EveryBrainInTheGame

This job ad is intended for individuals seeking a career opportunity with Lundbeck. We engage with recruitment and search firms where needed on the basis of a written agreement, and we do not accept unsolicited requests of any kind. If you work as a recruitment consultant, you are kindly instructed to refrain from contacting Lundbeck or the hiring manager directly with suggested candidates. If you violate this policy, you do so at your own risk and for your own account, and Lundbeck will not assume any liability nor pay any associated fees resulting from such violation.